Online shopping is arguably the best thing that has happened to the retail industry. Entrepreneurs and brands no longer need to have physical stores to sell their products. They can now create an online store and have consumers purchase their products that way. In this
In the last few years, there has been a shift in the way people shop online. According to reports, e-commerce customers are more likely to interact with your website using their smartphone, rather than a desktop computer. Hence, it has become necessary for emerging and existing businesses to optimize their online stores for mobile devices.
If you own a business, here are five reasons why you should not ignore m-commerce.
Increase in Smartphone Users
Your potential customers use smartphones and tablets for virtually everything related to the internet. According to recent reports, the number of smartphone users globally is estimated to pass 3.8 billion by 2021.
Successful businesses understand that most consumers access the internet from their smartphones, and therefore invest in m-commerce by providing a mobile-friendly shopping experience to their customers.
Increase in Global Mobile Sales
Purchases made from mobile devices have been on the rise. With more people accessing the internet and making purchases via their smartphones, there has been a steady increase in worldwide mobile sales.
M-commerce global revenue is reported to have grown from $184 billion in 2013 to $669 billion in 2018. In addition to that, the number of consumers who shopped from their mobile devices increased by 21.1% between 2017 and 2018.
M-Commerce Helps Lower the Rate of Cart Abandonment
Studies have shown that one of the reasons why customers leave an online store without completing a purchase is due to poor mobile user experience. The problem mostly lies in mobile users having difficulties entering personal data during a purchase or that the said online store has a poor visual representation on mobile devices.
To fix this, brands and business owners need to optimize their online store for m-commerce. Do not make potential customers strain their eyes to view product pictures or other information on their smartphones because they will leave your online store and never return.
Google Recommends It
It is no news that Google is concerned with user experience. The search engine giant is known to better rank websites that offer value and provide the best user experience.
According to Google, a website that offers the best user experience is one that is optimized for both desktop and mobile devices. M-commerce is excellent for your business as it lets you improve user experience on all channels, and also helps boost your search engine ranking.
Your Competitors Are Optimizing for M-Commerce
Every business in the retail industry is switching to m-commerce and for good reasons. Your competitors understand the benefits of providing a mobile-friendly shopping experience to customers and are taking it very seriously. If you wish to stay ahead of the competition, you should get on the mobile commerce wave before it is too late.
Offering your customers a great user experience through a website optimized for mobile devices or a mobile app will go a long way to improve your sales, boost your SEO ranking, and increase your site traffic. We are sure you do not want to miss out on those.