Top 10 Online Shopping Sites in UK 


In this article we will discuss about the top 10 online shopping sites in UK based on target customers, category, number of visitors and revenue. London holds the rank 3 in the global fashion capital that is why united kingdom is one of the best choice for eCommerce companies to present online in this country.

Online shopping is very comfortable now a days. Customers prefer more online shopping sites as compared to offline stores because of amazing deals, various designs and easy shopping experience. eCommerce sites provides same or one day delivery at zero shipping charges on some minimum order value.

Checkout the trending post list of online shopping sites in UAE

United kingdom is one of the leader in Europe for eCommerce business.


Top 10 Online Shopping Sites

If you are from United Kingdom than post is quite helpful for you to choose the website before buying the product.

According to number of visitors per day, revenue and customer satisfaction here is the list of top 10 online shopping sites in UK. The more number of visitors means the more number of conversion.

In eCommerce industry the conversion is usually 2.5% that means out of 100 visitors 2.5 people place the order.


Amazon is number one eCommerce website for United Kingdom shoppers. It has approx 1,985,437 unique visitors each day. Amazon UK Revenue in 2018 was $14.5 billion. Amazon is known in UK and all over world for best customer service. Most popular items on Amazon UK are Electronics and Books. Although you can purchase any product from Amazon because of easy return policy and original products.

Top 10 Online Shopping Sites


Asos is a iconic eCommerce site in UK for fashion and clothing products. In holds second rank in top 10 eCommerce sites in UK.It has approx 258,603 unique visitors each day.It has more than 87,000 products in catalog which targets large number of customers.

Fast delivery and easy returns makes Asos best choice for online shopping. Free delivery above cart value £20. Targeted customers are youth men and women.

Top 10 Online Shopping Sites


Ebay is the third largest eCommerce site in UK. It has more than 835,436 visitors per day. eBay is famous for cheap and discounted products. Sellers sell at very low profit margins because returns on eBay are very less.

Its good for both buyer and sellers. Its very safe to buy from eBay because of Paypal buyer protection. eBay target both Men and Women products. In 2018 eBay has 10745 (million Us Dollars) revenue in 2018.


Forever21 is best for online shopping of women clothes and accessories. Although they have men`s products as well but not much famous among men. Forever21 has approx 63,587 unique visitors each day.

As per reports Forever21 is struggling in United Kingdom and has closed many offline stores.


This British online site is known for quality products. Its has more than 51,121 unique users each day. John Lewis deliver from clothing to furniture. Explore the website and check the best stuff for you.


Marks and Spencer is famous for cloths, home products and luxury food products. It has more than 29,496 unique visitors per day. Many departmental stores but all that products are available online as well.


Boohoo is best choice for the youth age between 18 to 32 years. This UK based online fashion website has core focus on fashion clothing. It has more than 36,000 products to offer. They offer next day delivery on selected pin codes and standard delivery chargers are £3.99. They always give special discount for students like free delivery until they become graduate.

As of now they have 29,476 unique visitors per day.


This website is only for women shoppers who love fashion clothing and dresses. This is owned by Boohoo Group. Targets the women of age 16 to 24 years. It has more than 13,693 unique visitors per day. Usually offers extra 20% discount for students.

9. has approx 12,494 unique visitors each day. This UK website targets only Men customers. For women they have another website called as Offers free delivery on orders value over £50. Students can avail more discounts after signup.


Missguided has approx 8,250 unique visitors each day. It offers free delivery over £100 and standard charges are £2.99. This website is good for women having age between 16 to 35 years. Offers plus size, lingerie and nightwear products. It also offers extra 20% discount for students.


Dorothy Perkins has approx 6,789 unique visitors each day. This online site is only for women.

So guys this was the list of Top 10 Online Shopping Sites in UK, please do comment if liked you this article and let us know if we missed any website.


In one line I am Entrepreneur, Digital Marketer, Investor and Enthusiastic Traveler. I keep engage myself in learning new technology, ideas and innovations. In leisure time I love to share my views and personal experiences related to anything which is new and useful for everyone. Be in touch with with me and my blog to keep sharing knowledge. Do not forget to comment below, it motivates me to write more.

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